A Homeowner’s Guide to Goodman HVAC Systems

Brand Profile: Goodman

Goodman Manufacturing is a well-known American brand of residential and light commercial heating and cooling equipment. The company's history dates back to 1975, when it was founded by Harold V. Goodman with the goal of providing affordable, high-quality HVAC systems to homeowners. Initially starting with flexible air ducts and registers, Goodman expanded into manufacturing central air conditioners and heat pumps in 1982. In 2012, the company was acquired by Daikin Industries Ltd., a global leader in the HVAC industry based in Japan, for $3.7 billion, making Goodman an independent subsidiary of the Daikin Group and significantly strengthening its technological capabilities and market position in North America.


Manufacturing and Price Point


Goodman heating and cooling products are manufactured and assembled in the United States at the massive Daikin Texas Technology Park near Houston, Texas. This facility, which is one of the largest HVAC buildings in the U.S. and consolidated Goodman's manufacturing, engineering, and logistics, represents a major investment by its parent company, Daikin. In terms of pricing, Goodman is generally considered a budget-friendly or value brand, often positioning itself as more affordable than premium competitors like Trane, Lennox, or Carrier. The total installed cost for a new Goodman air conditioner or heat pump system can typically range from $3,200 to $6,500 for a standard central air conditioner, while a complete new HVAC system (including furnace and AC) can range from about $5,540 to over $10,980, depending on the complexity of the installation, system size, and energy efficiency ratings. A new Goodman furnace replacement typically costs between $4,000 and $7,000 installed.


Warranty and Reputation


Goodman offers a strong limited warranty, which is a key selling point for the brand. The standard parts limited warranty is 5 years, but homeowners can qualify for enhanced coverage by registering their new unit online within 60 days of installation. The enhanced limited warranty coverage typically includes a 10-Year Parts Limited Warranty for registered units. Additionally, select high-efficiency models may offer a Lifetime Compressor Limited Warranty and a 10-Year Unit Replacement Limited Warranty for the original registered homeowner.

The brand’s reputation among contractors and consumers is often characterized by its excellent value for the price and its reliable, straightforward technology. HVAC professionals frequently favor the brand because of the ease of repair and wide availability of parts, which is a benefit of being owned by the global giant Daikin. Customer reviews, however, are mixed; while many praise the performance and affordability, some older complaints highlight concerns about issues like noise, coil leaks (often associated with older models), and customer service experiences relating to warranty fulfillment, particularly when units are not properly registered. Nevertheless, Goodman maintains a Better Business Bureau® A rating, which indicates the company's commitment to resolving customer issues and maintaining a positive standing.

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